Judi Hays, a marketing strategist and LinkedIn consultant, discusses effective LinkedIn strategies for networking and relationship building, emphasizing the benefits of warm prospecting over cold calling. Judi shares insights on leveraging LinkedIn connections, maintaining a robust network, and utilizing LinkedIn features like voice messages and company pages. Barry reflects on his own experiences with outreach and the importance of building genuine relationships. The episode offers practical tips for optimizing LinkedIn profiles and underscores the value of strategic, personalized networking. Warm Market Prospecting Explained (00:02:13) Judi explains warm market prospecting as leveraging referrals for networking, contrasting it with cold calling. Importance of Personal Connections (00:04:42) Barry shares his experiences with seeking introductions on LinkedIn to build relationships rather than immediate sales. Building Relationships vs. Cold Calling (00:05:34) Judi emphasizes the value of relationship-building over cold calling, highlighting long-term benefits. Utilizing Your Network (00:09:12) Judi discusses the significance of downloading LinkedIn connections to discover opportunities within your existing network. The Risk of Losing Connections (00:12:22) Judi recounts a story about a LinkedIn trainer who lost connections, stressing the importance of data ownership. Steps to Download LinkedIn Data (00:14:08) Judi outlines how to download your LinkedIn connections, emphasizing regular network maintenance. Optimizing LinkedIn Settings (00:15:18) Judi advises on reviewing visibility and privacy settings to ensure alignment with networking goals. Engaging with Profile Viewers (00:16:12) Judi encourages reaching out to those who view your profile as a way to rekindle connections. Using Voice Messages on LinkedIn (00:18:10) Judi shares a tip about sending voice messages to enhance authenticity in LinkedIn communications. Cold Calling vs. Warm Prospecting (00:21:56) Discussion on the effectiveness of cold calling compared to building genuine connections. Building True Relationships (00:22:38) Emphasis on the importance of curating connections for better conversion rates. Issues with Drip Campaigns (00:23:05) Critique of automated messaging and its negative impact on user experience. Quality of Leads (00:24:11) Concerns about the validity of leads from automated services and their relevance. Effective Podcast Outreach Strategies (00:25:01) Sharing a successful method for connecting with podcast hosts for speaking opportunities. Utilizing LinkedIn Company Pages (00:26:06) Explaining the benefits of creating LinkedIn company pages for visibility and promotion. Creating LinkedIn Company Pages (00:29:08) Instructions on how to create a LinkedIn company page and its advantages. Scheduling LinkedIn Activities (00:32:31) Advice on setting reminders for LinkedIn tasks to enhance engagement. Optimizing Privacy and Visibility Settings (00:38:22) Guidance on adjusting settings for better visibility and networking opportunities. Kind Gestures on LinkedIn (00:39:41) Encouragement to perform acts of kindness, like endorsements and recommendations. The Go-Giver Philosophy (00:41:13) Discussion on the importance of giving without expecting anything in return. Introduction to LinkedIn Strategies (00:43:29) Barry discusses his shift towards a supportive role and creating valuable content on LinkedIn. Perception and Presence on LinkedIn (00:45:02) Judi emphasizes the importance of crafting an aspirational professional brand on LinkedIn. Content Creation and Repurposing (00:45:34) Discussion on leveraging existing content and the value of evergreen material for engagement. Editing and Video Production Tools (00:46:32) Barry shares his experience with video editing software and the challenges of editing. Outsourcing Video Editing (00:47:40) Judi talks about the benefits of outsourcing video editing to save time and improve quality.
Judi Hays, a marketing strategist and LinkedIn consultant, discusses effective LinkedIn strategies for networking and relationship building, emphasizing the benefits of warm prospecting over cold calling. Judi shares insights on leveraging LinkedIn connections, maintaining a robust network, and utilizing LinkedIn features like voice messages and company pages. Barry reflects on his own experiences with outreach and the importance of building genuine relationships. The episode offers practical tips for optimizing LinkedIn profiles and underscores the value of strategic, personalized networking.